Value Lies at the Intersection of Disparate Disciplines

James Colgan

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Related Topics: CEOs in Technology, Cloud Computing, Cloud Interoperability, SaaS Journal, Java in the Cloud

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Cognitive Dissonance in the Cloud

There is an interesting article over on Cloud Times that begs the question of, “why isn’t there more usage of SaaS as a percentage of overall software use/revenue?”.

The cognitive dissonance in the market between “SaaS is going to be everywhere” and “SaaS will hit $16B in 2015″ has baffled me.

In addition to the reasons stated by Jason Currill (CEO of Ospero) in the article, of why SaaS won’t deliver 100% market share any time soon, there are:

  • Multi-tenancy of data is a problem with many industries;
  • Performance of compiled vs interpretive languages for applications such as simulation;
  • Interoperability between software applications and data bases within complex work flows such as broadcast media, semiconductor design, etc..

There are many that believe that the incumbent software vendors will “merely” be displaced/disrupted by SaaS startups and so the question of re-writing existing applications as SaaS will “go away”. Even without all of the other challenges, re-inventing a wheel of this complexity, that has taken decades to get working within a large ecosystem, is a Herculean task….and very expensive!

SaaS has its place and will continue to be very successful.  However, I look forward to the time when the industry collectively recognizes that we will actually live in a heterogeneous world.  Put the SaaS hammer down, and stop looking at everything like it’s a nail.

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More Stories By James Colgan

James Colgan is the Founder and CEO of Xuropa, a unique cloud-based Sales & Marketing Platform for packaged software vendors for the demo and retail of their products via the cloud. Built upon a unique lead nurturing and analytics engine, Xuropa enables software vendors to conveniently deliver their products on the cloud and drive the resultant sales pipeline to increase revenues and profits.
Built upon nearly 20 years of high-tech experience, James has been pushing the envelope of cloud computing, focused on the intersection between the cloud, Customer Relationship Management (CRM), and Social Media Marketing, particularly as it relates to traditional installed software.