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Value Lies at the Intersection of Disparate Disciplines

James Colgan

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Installed Software Leverages Cloud Computing, Not Replaced by It

The revenue growth rate of the SaaS market is a healthy 22%

Explore why not just revenue streams and business models are slowing the demise of installed software.  And see how independent software vendors and their customers are leveraging the cloud....

Software-as-a-Service (SaaS) has arguably been around since the launch of SalesForce.com in 1999. We could even say that it’s inception pre-dates even this milestone, but under a different name - Application Service Provider (ASP). Remember those?



The revenue growth rate of the SaaS market is a healthy 22%, and has grown to around $12 billion annually. At the same time, installed software is around $150 billion annually and still growing at about 12% per year. Why is that? Why isn’t the traditional software market dying a quick and rapid death?

While commentators say that it’s just traditional ISV’s (Independent Software Vendors) dragging their feet, there’s more to it than that.

Over on Software Advice, I explore both the selling and the buying side of the installed software business to try and understand why the installed software isn’t being replaced by cloud computing, but will continue to find a way to leverage it.

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More Stories By James Colgan

James Colgan is the Founder and CEO of Xuropa, a unique cloud-based Sales & Marketing Platform for packaged software vendors for the demo and retail of their products via the cloud. Built upon a unique lead nurturing and analytics engine, Xuropa enables software vendors to conveniently deliver their products on the cloud and drive the resultant sales pipeline to increase revenues and profits.
Built upon nearly 20 years of high-tech experience, James has been pushing the envelope of cloud computing, focused on the intersection between the cloud, Customer Relationship Management (CRM), and Social Media Marketing, particularly as it relates to traditional installed software.

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