Value Lies at the Intersection of Disparate Disciplines

James Colgan

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Lead Generation and Qualification Case Study

A traditional method of generating leads is to attend an industry focused trade show. This is extremely useful to not only generate leads, but also to qualify them. With a brief conversation a seasoned sales professional can quickly ascertain the prospects propensity to buy.

However, software sales professionals need cost effective ways to generate and qualify prospects year round and globally. The best way to do that is to have your software available on the cloud for prospects to try out for themselves, with just the use of their browser.

Data gathered while the prospect uses your software can be used to qualify the prospect. And your sales force is then able to focus their efforts on the select few customers with the highest propensity to buy…..to immediately impact their sales numbers in the short term.

This is exactly what Cadence used the Xuropa Platform. To review some of their results and how you could benefit from using the Xuropa Platform, download the Case Study now.

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More Stories By James Colgan

James Colgan is the Founder and CEO of Xuropa, a unique cloud-based Sales & Marketing Platform for packaged software vendors for the demo and retail of their products via the cloud. Built upon a unique lead nurturing and analytics engine, Xuropa enables software vendors to conveniently deliver their products on the cloud and drive the resultant sales pipeline to increase revenues and profits.
Built upon nearly 20 years of high-tech experience, James has been pushing the envelope of cloud computing, focused on the intersection between the cloud, Customer Relationship Management (CRM), and Social Media Marketing, particularly as it relates to traditional installed software.