Value Lies at the Intersection of Disparate Disciplines

James Colgan

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CRM as Jarvis the Butler

OK, part of why this post is here is that it gave me an excuse to put up an image of Iron Man. Out of all of the Avenger movies that have come out recently, this has to be the best IMHO. Maybe it’s because of Robert Downey Jr.’s acting ability, I don’t know - he plays RDJ so well though! But I digress.

What really caught my eye was an article on Forbes.com that gave a peak into the future of CRM (Customer Relationship Management) made by Anthony Leaper of SAP.

Essentially, in the age of absolute awareness of your customer’s actions (and reactions), your CRM should be able to take the mountains of relevant data generated, process it and then present to the customer service representative and the customer themselves the type of service they would expect from an all knowing and extremely thoughtful butler - Jarvis.

The customer should feel like they are known, cared about and being taken care of.  The sales representative should be provided information salient to the customer in an easily digestible form.  All of this is to happen seamlessly, intelligently, and in real time.

It’s all quite impressive.  You should read the article here.

(Having said all of that, when you go to www.sap.com you’re first presented with a drop down menu to select your country and region…)

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More Stories By James Colgan

James Colgan is the Founder and CEO of Xuropa, a unique cloud-based Sales & Marketing Platform for packaged software vendors for the demo and retail of their products via the cloud. Built upon a unique lead nurturing and analytics engine, Xuropa enables software vendors to conveniently deliver their products on the cloud and drive the resultant sales pipeline to increase revenues and profits.
Built upon nearly 20 years of high-tech experience, James has been pushing the envelope of cloud computing, focused on the intersection between the cloud, Customer Relationship Management (CRM), and Social Media Marketing, particularly as it relates to traditional installed software.