Explore why not just revenue streams and business models are slowing the
demise of installed software. And see how independent software vendors and
their customers are leveraging the cloud....
Software-as-a-Service (SaaS) has arguably been around since the launch of
SalesForce.com in 1999. We could even say that it’s inception pre-dates
even this milestone, but under a different name - Application Service
Provider (ASP). Remember those?
The revenue growth rate of the SaaS market is a healthy 22%, and has grown to
around $12 billion annually. At the same time, installed software is around
$150 billion annually and still growing at about 12% per year. Why is that?
Why isn’t the traditional software market dying a quick and rapid death?
While commentators say that it’s just traditional ISV’s (Independent
Software Vendors) dragging their feet, there’s more to it than that... (more)
There’s an excellent discussion going on over on the Cloud Computing Google
Group about the pace of migration of traditional software to a SaaS model.
Here I recently went into some of the very real reasons why the migration is
slower than some would like, but didn’t really talk about the pace of
adoption. There are some numbers that make for some interesting analysis.
According to PwC, in 2009, the top 100 software vendors (traditional
non-SaaS) generated 3.7% of their revenues from SaaS in the US; and 1.1% of
their revenues from SaaS in Europe. In the same report, the US has a ... (more)
There is an interesting article over on Cloud Times that begs the question
of, “why isn’t there more usage of SaaS as a percentage of overall
The cognitive dissonance in the market between “SaaS is going to be
everywhere” and “SaaS will hit $16B in 2015″ has baffled me.
In addition to the reasons stated by Jason Currill (CEO of Ospero) in the
article, of why SaaS won’t deliver 100% market share any time soon, there
Multi-tenancy of data is a problem with many industries; Performance of
compiled vs interpretive languages for applications such as simul... (more)
A traditional method of generating leads is to attend an industry focused
trade show. This is extremely useful to not only generate leads, but also to
qualify them. With a brief conversation a seasoned sales professional can
quickly ascertain the prospects propensity to buy.
However, software sales professionals need cost effective ways to generate
and qualify prospects year round and globally. The best way to do that is to
have your software available on the cloud for prospects to try out for
themselves, with just the use of their browser.
Data gathered while the prospect uses ... (more)
We are very proud to announce that Duolog Technologies have now made
available all of their products for hands-on evaluation on the Xuropa Demo
“The Socrates Lab on Xuropa puts our tools into the hands of our customers
within minutes. This has given users the ability to efficiently evaluate
Bitwise from the comfort of their desks,” said Ray Bulger, CEO of Duolog
Here’s a little background on each of the tools that you can try for
Socrates Bitwise: Effective HW/SW integration is one of the biggest
challenges facing System-on-Chip (SoC) develop... (more)