IDG just published a very concise summary of some of the myths about cloud
computing that regularly do the rounds. Written by HP and Intel, it’s a
very quick read, but useful reminder of some of the key topics related to the
adoption of cloud computing.
Here are the main points:
Myth #1: The public cloud is the most inexpensive way to procure IT services
As our own analysis has shown, when your workloads are running constantly and
you already have a private cloud or data center, you’re better sticking
with what you have than moving to the cloud. One of the key benefits of the
cloud is flexibility and agility, not necessarily cost.
Myth #2: Baby steps in virtualization are the only way to reach the cloud
Not sure about this one. I wonder how many IT departments would really make
it a step-function move to virtualization without first moving a targeted
group or port... (more)
OK, part of why this post is here is that it gave me an excuse to put up an
image of Iron Man. Out of all of the Avenger movies that have come out
recently, this has to be the best IMHO. Maybe it’s because of Robert Downey
Jr.’s acting ability, I don’t know - he plays RDJ so well though! But I
What really caught my eye was an article on Forbes.com that gave a peak into
the future of CRM (Customer Relationship Management) made by Anthony Leaper
Essentially, in the age of absolute awareness of your customer’s actions
(and reactions), your CRM should be able to ta... (more)
There’s a useful check-list blog post by Pamela Vaughan on hubspot that
lists up “6 Ways to Use LinkedIn for Lead Generation“:
Participate in LinkedIn Answers Add LinkedIn Applications Join LinkedIn
Groups Conduct a LinkedIn People Search Experiment with LinkedIn Direct Ads
Try LinkedIn Mobile Expanding upon step #3, here is a step-by-step process
for quickly engaging with the LinkedIn community and finding out what works
and what doesn’t. 1. Create a Target Customer Profile You should be doing
this as your basic go-to-market operation. Who are your customers and what
do they ... (more)
Photo (cc) by Flickr user Leo Reynolds.
Lead generation is one of the primary roles of your marketing organization
and the greatest demand of your sales force. As markets become more
globalized your marketing team needs to make greater use of the web in
generating leads for your sales team to follow up on and close.
Here’s a list of 10 key steps to take in generating those leads.
1. Identify Your Prospects
List the key characteristics of your target customers in order to find where
they are on the web, what they are interested in, and what is likely to make
them take time out of t... (more)
There’s an excellent discussion going on over on the Cloud Computing Google
Group about the pace of migration of traditional software to a SaaS model.
Here I recently went into some of the very real reasons why the migration is
slower than some would like, but didn’t really talk about the pace of
adoption. There are some numbers that make for some interesting analysis.
According to PwC, in 2009, the top 100 software vendors (traditional
non-SaaS) generated 3.7% of their revenues from SaaS in the US; and 1.1% of
their revenues from SaaS in Europe. In the same report, the US has a ... (more)