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Value Lies at the Intersection of Disparate Disciplines

James Colgan

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Top Stories by James Colgan

There’s a useful check-list blog post by Pamela Vaughan on hubspot that lists up “6 Ways to Use LinkedIn for Lead Generation“: Participate in LinkedIn Answers Add LinkedIn Applications Join LinkedIn Groups Conduct a LinkedIn People Search Experiment with LinkedIn Direct Ads Try LinkedIn Mobile Expanding upon step #3, here is a step-by-step process for quickly engaging with the LinkedIn community and finding out what works and what doesn’t. 1. Create a Target Customer Profile You should be doing this as your basic go-to-market operation.  Who are your customers and what do they look like.  In the case of LinkedIn, we’re looking to complete specific fields in their Advanced Search engine. Keywords: Skills, experience, or products that your target would include in their profile somewhere Design, accountant, simulation, CRM, Java, Double Entry Ledger Seniority Level: ... (more)

Five Myths of Cloud Computing

IDG just published a very concise summary of some of the myths about cloud computing that regularly do the rounds.  Written by HP and Intel, it’s a very quick read, but useful reminder of some of the key topics related to the adoption of cloud computing. Here are the main points: Myth #1: The public cloud is the most inexpensive way to procure IT services As our own analysis has shown, when your workloads are running constantly and you already have a private cloud or data center, you’re better sticking with what you have than moving to the cloud.  One of the key benefits of the ... (more)

How Quickly Will Software Vendors Move to the Cloud?

There’s an excellent discussion going on over on the Cloud Computing Google Group about the pace of migration of traditional software to a SaaS model. Here I recently went into some of the very real reasons why the migration is slower than some would like, but didn’t really talk about the pace of adoption.  There are some numbers that make for some interesting analysis. According to PwC, in 2009, the top 100 software vendors (traditional non-SaaS) generated 3.7% of their revenues from SaaS in the US; and 1.1% of their revenues from SaaS in Europe.  In the same report, the US has a ... (more)

Health Care Companies Moving to the Cloud

Reading an article by Cloud prognosticator David Linthicum, we were very happy to see another market move aggressively towards the cloud. According to the research collected by Markets and Markets,  the cloud computing market in the health care sector is expected to grow to $5.4 billion by 2017. While privacy and security are still cited as reasons to be cautious, users of the cloud are finding security models and technology that they can use today in the cloud. Here is the key paragraph that relates to every industry out there: “Most IT organizations in the health care sector do... (more)

Installed Software Leverages Cloud Computing, Not Replaced by It

Explore why not just revenue streams and business models are slowing the demise of installed software.  And see how independent software vendors and their customers are leveraging the cloud.... Software-as-a-Service (SaaS) has arguably been around since the launch of SalesForce.com in 1999. We could even say that it’s inception pre-dates even this milestone, but under a different name - Application Service Provider (ASP). Remember those? The revenue growth rate of the SaaS market is a healthy 22%, and has grown to around $12 billion annually. At the same time, installed software i... (more)