Lauren Carlson of Software Advice has written up a very interesting synopsis
of the evolution of Customer Relationship Management (CRM) or Sales Force
Automation (SFA). The article boils down the progression to four major
milestones, or tipping points, that made the technology more useful,
accessible, and ultimately easier to adopt:
Software-as-a-Service (SaaS) delivery: pioneered by Salesforce.com in 1999.
The Cloud: it’s a bit difficult to differentiate between this and the
advent of SaaS, but I’d agree with the commentary. I’d describe this
tipping point as “Platform Interoperability” enabled by the cloud. The
fact that the sales force now has ubiquitous access to SFA applications via
any platform - PC or mobile. Analytics and Marketing Automation: this is a
key evolution point that makes all that laborious data entry worth while!
Sales Process Improvements: ... (more)
As I and many others often say, as the cost of computing continues to
asymptotically approach zero, migration to the cloud becomes inevitable. Many
concerns are thrown up into the face of progress, such as security and
reliability. But these continue to get resolved as real world solutions are
applied to real world situations.
One challenge of migrating to the cloud and between clouds is still very real
however - how do you quickly and securely move a ton of data to the cloud?
And by a “ton”, let’s say a Petabyte.
Well, Mover.io is changing all that. According to an article in V... (more)
Over 75,000 people to attend DreamForce with phenomenal keynote speakers,
including fellow Brit Richard Branson. Here’s a preview video from Denis
Pombriant and Brent Leary. Enjoy!
IDG just published a very concise summary of some of the myths about cloud
computing that regularly do the rounds. Written by HP and Intel, it’s a
very quick read, but useful reminder of some of the key topics related to the
adoption of cloud computing.
Here are the main points:
Myth #1: The public cloud is the most inexpensive way to procure IT services
As our own analysis has shown, when your workloads are running constantly and
you already have a private cloud or data center, you’re better sticking
with what you have than moving to the cloud. One of the key benefits of the
There’s an excellent discussion going on over on the Cloud Computing Google
Group about the pace of migration of traditional software to a SaaS model.
Here I recently went into some of the very real reasons why the migration is
slower than some would like, but didn’t really talk about the pace of
adoption. There are some numbers that make for some interesting analysis.
According to PwC, in 2009, the top 100 software vendors (traditional
non-SaaS) generated 3.7% of their revenues from SaaS in the US; and 1.1% of
their revenues from SaaS in Europe. In the same report, the US has a ... (more)